Product Ownership: It’s a Business Thing!

Is your Product Owner just a development manager with a new title? Are the real decisions about the product made by marketing, or product management as part of marketing so that the product owner is purely tactical?

Splitting responsibilities can lead to conflicts of interest, e.g. product success (product management) vs on-time, in-budget delivery (project management) and is a carry-over from traditional organisations.

Scrum works because we unite the accountability for the success of a product, with the ability to influence what happens by collaborating with the development team and stakeholders. The product owner role combines commercial management of the initiative, product management and accountability for generating excellent outcomes (i.e. making the product successful). It’s a business, not an IT thing!

We will be discussing this and much more during my online Certified Scrum Product Owner class next week. There are still a few places available. You will learn practical thinking tools and techniques to help drive your products towards success. I would be delighted if you were able to join us.

You can register here:

On Key

Related Posts

man in gray sweater standing in front of his colleagues

The Three Pillars of Scrum

Scrum “by the book” is very simple and it’s a great place to start, but teams that want to get outstanding results understand the journey has only just begun. The three pillars model can help your team on this journey by allowing you to maximise the effectiveness of each part of Scrum.

The three pillars of Scrum are transparency, inspection and adaptation. They can be used to “inspect and adapt” your Scrum implementation and set you and your team on the path to really excellent Scrum.

measuring guitar pick

Can Agile be Measured?

Measuring Agile Transformations Organisations run their agile transformations with teams staffed with trainers and coaches. They often track the progress of their work through the

Scaling Agile Meetup

We’ve moved our Scaling Agile Lean Coffee to the platform. You can join the group here:

The upcoming events will be published in the group. At the time of writing, the next event is 12th May at 18:00 BST, 19:00 CEST. There is always a lively discussion so why not bring your burning topic on agile transformation or scaling agile to the group? It’s free to join.

Register your interest in ELCAS-approved training with ScrumCenter